Call centre which operates Do Not Call Register cops $110,000 fine for...
The call centre operator which operates the Do Not Call Register has been slapped with a $110,000 penalty by the Australian Communications and Media Authority after making telemarketing calls to...
View ArticleSocial media proving too much work for harried SMEs: Survey
Small businesses are either unsure or too busy to fully capitalise on the potential of social media, an industry analyst says, after it was revealed only 27% of SMEs are utilising social media.
View ArticleWill a lower-end iPhone weaken Apple's brand?
A lower-end iPhone could prove to be a smart move for Apple, Wharton experts say, but the company has to proceed carefully.
View ArticleChronicle of a disaster: Vodafone slays Crazy John’s brand
Crazy John’s was a brand that Australians loved. Today, it is gone for good.
View ArticleSensis snaps up TrueLocal – why your business should care
Sensis, the troubled owner of the Yellow and White Pages, has made a push into the online space with the acquisition of online business directory TrueLocal from News Corp.
View ArticleMisleading advertising: Where should the courts draw the line?
Two recent cases highlight the problem of misleading advertising.
View ArticleSuper Bowl 2013: The marketing trends, and five early ads
The Super Bowl is one of the most anticipated sporting events of the year. For American football lovers it’s an opportunity to watch the two champion teams of the season go head-to-head – but for...
View ArticleCochlear shares drop despite massive profit increase: Midday roundup
Shares in Cochlear have dropped 3.6% this morning to $77.51 despite the company reporting a massive profit increase.
View ArticleBankruptcy looms but Energy Watch founder Ben Polis says he will pay his...
Ben Polis faces bankruptcy over an unpaid $582,000 tax bill to the Australian Tax Office but the disgraced founder and former chief executive of Energy Watch says he will pay the money back.
View ArticleThe 10 best Super Bowl 2013 ads – and some from the blackout
The SuperDome may have been plunged into darkness for yesterday’s Super Bowl, but the advertisements certainly didn’t stop.
View ArticleGoogle wins High Court case against ACCC over misleading online ads
The High Court has handed down a decision in the ongoing case between Google and the Australian Competition and Consumer Commission, saying the search engine giant is not responsible for displaying...
View ArticleA sports insider's view: Can Australia's biggest sporting brands recover from...
The release of an Australian Crime Commission report yesterday has added fuel to the fire already engulfing AFL club Essendon, following revelations earlier this week of allegations of serious misuse...
View ArticleRivers Australia boss in court over “Pussy Galore” sexual harassment claim
The boss of retail chain Rivers Australia is embroiled in a legal dispute with a former employee who claims he sexually harassed her by trying to make her wear a cat-suit and calling her “Pussy Galore”.
View ArticleCreative types in demand as arts, culture and media industries boom: Census data
The number of Australians in "creative" employment has grown from 463,500 people in 2006 (5.1 per cent of the workforce) to 531,000 people in 2011 (5.3 per cent), newly analysed data from the 2011...
View ArticleEau de capricciosa: Pizza Hut perfume and two more cheesy marketing stunts...
Pizza Hut Australia has left many people puzzled after launching its own perfume, dubbed Eau de Pizza Hut, as part of a marketing stunt designed to draw people to its Facebook page.
View ArticleBusiness groups slam proposed changes to skilled worker visas
Business groups have criticised the federal government’s move to crack down on temporary skilled worker visas known as 457 visas.
View ArticleAussies quick to love and leave brands on social media: Study
More than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have also ditched a brand on social media, suggesting businesses...
View ArticleSocial networking spend slows in marketing budgets: Survey
A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011.
View ArticleSMEs start to get smart to social media: Survey
Nearly eight in 10 Australian small businesses are planning to devote more time to social media in the coming year, marking a radical turnaround in the widespread indifference among SMEs for platforms...
View ArticleConsumers on auto-pilot and buy out of habit: Survey
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook.
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